[02] acquisition
Paid Acquisition
Rebuild paid around what actually converts, not what is easy to report on. Cut what is not working before adding anything new.
$67USD, one-time
[course 01]
Growth Strategy & Positioning
Most startups spend on channels before they know what is broken. This course walks you through the first weeks of a fractional CMO engagement: a funnel audit, one metric that matters, a sharp customer profile, positioning against the real alternatives, unit economics in plain words and a written 90-day growth plan.
- 8 lessons
- 8 worksheets
- Self-paced
- English
$67USD, one-time payment
- Delivered by email within minutes
- 30-day money-back guarantee
- Secure payment by Stripe
What you will be able to do
- Audit your funnel and find where customers actually drop
- Choose a north star metric and the inputs that move it
- Position the product against the alternatives buyers really compare
- Write a prioritised 90-day growth plan with owners and metrics
Who this course is for
- Founders doing marketing themselves before the first marketing hire
- Startups whose growth has stalled and nobody can say why
- First marketing hires who need a plan to present to the founders
[curriculum]
The 8 lessons
In a deliberate order. Each lesson explains the why, gives you the worksheet or the template, and ends with an assignment.
- 01
Start here: how this course works and your stage
You will know what the eight lessons cover, what you need to work through them, and which lessons matter most for your stage.
- 02
Run a growth audit of your funnel
You will map your funnel stage by stage, find the step where most people drop, and write a first hypothesis about why.
- 03
Choose a north star metric and its inputs
You will pick one metric that reflects value delivered to customers and the three or four input metrics your team can move each week.
- 04
Define your ideal customer and their job
You will describe the customers who get the most value from your product and the job they hire it to do, using evidence from people who already pay.
- 05
Position against the alternatives buyers really use
You will write a positioning statement based on what your best customers would do without you and the value only you deliver.
- 06
Unit economics in plain words
You will calculate your customer acquisition cost, lifetime value, gross margin and payback period with your own numbers.
- 07
Choose channels and rank your experiments
You will shortlist channels with the bullseye method, score experiment ideas with ICE, and write an experiment card for the first test.
- 08
Write your 90-day growth plan
You will turn the work from this course into a written 90-day plan with weekly priorities, owners, metrics and review dates.
What is included
- 8 complete written lessons
- 8 worksheets and templates to copy into a spreadsheet
- Worked examples with numbers
- An assignment at the end of every lesson
- Printable, or save any lesson as PDF
- Lifetime access, including future updates
How you receive it
Right after payment you see your access button, and the same personal link is emailed to you. Open it on any device to read every lesson. There is no account and no password to remember.
Lost the email? Use Resend my access and a new link arrives in minutes.
Education, not consulting. This course is general marketing education. It is not consulting, legal, tax or financial advice, nobody reviews your accounts or campaigns, and no revenue, growth or other result is guaranteed. Advertising platforms change their tools and policies often: always check their current rules. Read the results disclaimer.
[best value]
Want all four courses?
The Fractional CMO Playbook includes this course and the other three, 32 lessons in all, for $197. That saves $71 against buying them one by one.
More courses
[03] retention
Lifecycle & Retention
The unglamorous work that turns a signup into a customer who stays. Most growth problems are retention problems in disguise.
$67USD, one-time
[04] messaging
Brand & Messaging
Make the story match the product, so growth does not outrun the brand or leave it behind.
$67USD, one-time